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THE BRIDGE was founded in 2014 by the company CEO, Amanda Groom.

Amanda is a UK / Australian Media-Business Woman of the Year finalist and holds Friend of Australia status for digital media thought leadership. She serves as NED Board Advisor, is a member of the British Screen Forum, judge of the Seoul Drama Awards, Asian Academy Awards and the UK's Broadcast Digital Awards.

Amanda's decade-long engagement with Asia has given her the inside track in the world's fastest-growing TV and film markets.

Amanda has successfully initiated new UK / US global co-production models in lifestyle, food, natural history and drama working with programming airing on, amongst others, National Geographic Wild, S4C, Scripps Networks' Food Network EMEA & Cooking Channel US, Discovery Networks' Food Network UK, UKTV and MBC & SBS Korea, Thai PBS & PPTV, Thailand.

Amanda's former roles include MD of Channel Health, SKY UK (B2B and B2C) and Head of Content, PCCW/IMG JV Network of the World. She has worked with Sony Pictures Television International, TWI/ IMG, PCCW, Pearson Television, National Geographic Channels, SKY UK and in Australia with Channel 9, Network TEN and ABC TV Documentaries.