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The Bridge

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Our global view allows us to identify international opportunities that others miss, turning them into viable business models for our clients.

What sets The Bridge apart is a deep understanding of the global south and a proven track record of translating cultural insight into commercial success.

Our aim is always the same: remove the guesswork, cut wasted effort, and deliver sustainable results for clients who want to grow on the world stage

  • We help Broadcasters unlock new audiences and revenues by entering the right markets with the right partners
  • We help Government creative agencies design frameworks that transform creative ambition into long-term economic growth.
  • We help universities by giving the next generation of creatives the tools, networks and confidence to thrive globally. 

NEW BUSINESS IDENTIFICATION

Securing new creative business is our core focus.

  • Opportunity sourcing and project identification
  • Negotiating and securing production deals
  • Funding and Investment from multiple sources
  • Identifying and maximising multiple new revenue streams

Success stories: PBS NOVA, Blink Films UK, Spring Films UK, Impact X Studios, Discovery, D+, National Geographic Channels and Korea’s MBC, SBS & Hyundai Media

COMMERCIAL STRATEGY

THE BRIDGE is at the forefront of new commercial strategies underpinning the creation of global IP in TV, film and digital 360.

  • Territory and Rights negotiations
  • Consumer and Audience Trend Analysis
  • Advisory on revenue waterfall options
  • Sourcing funding through cultural soft power and business sponsorship

Delivered successfully for Scripps Networks International, Food Channel EMEA and Cooking Channel US, UKTV, Discovery and D+ and National Geographic Channels.

STRATEGY ADVISORY

THE BRIDGE provides in-depth market analysis helping clients navigate the complexities of international co-productions and East / West market entry.

  • New and unique content market intelligence
  • New content market entry strategies
  • Identification of springboards to maximise effective positioning

Clients include: UK Government’s Dept. of Health, PWC (Price Waterhouse Coopers), Oliver and Ohlbaum, National Geographic Channels, and South Korea’s KOCCA

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