News & Articles

Ignore Asia at your peril!

With Asia’s unprecedented interest in global relationships and collaboration, confidence within the Asian TV industry is growing notably and the Asian media landscape is booming. The challenge facing Western and other international producers and...

read more

The Bridge partners-up in Thailand

TVBurabha team, Thailand A highly successful mentoring relationship between Amanda Groom and Nattanan Kulrapeekorn resulted in Nattanan winning the Asian Side of the Doc 2016 Best Pitch for the TV Burabha programme series, Creepy Crawlie Superfoods. With the series...

read more

Focus

Amanda Groom speaks on Asian opportunities at the Focus Event on Asia, London December 2016

read more

Seoul International Drama Awards Seoul 2016

Amanda Groom, International Judge at the 2016 Seoul International Drama Awards. Award: Best Director, going to Susanne Bier (The Ink Factory) for 'The Night Manager', collected by Alexei Boltho. Award: Best Screenwriter going to: Eva Spreitzhofer for 'Little Big...

read more

A Primer for the Asian Market

MIP TV 2017 Amanda Groom and Andrew Jaehyuk Lee deliver a clarion call for international TV business with Asia. A Primer for the Asian Market MIP TV April 2017 Credits: Amanda Groom MD The Bridge, Andrew Jaehyuk Lee, Senior Vice President, CJ E&M, South Korea...

read more

Brexit and the UK film and television industry

Amanda Groom joins the Westminster Media Forum with Richard Jonston, CEO Endemol Shine UK to discuss Looking Beyond Brexit to international trade agreements and media soft power, and the opportunities that Asia brings to the UK’s Creative Industries.

read more

New Series: John Torode’s Korean Food Tour

The MasterChef host is to front John Torode’s Korean Food Tour, a 10 x 60-minute series for Good Food. He will visit temples, street food stalls, restaurant kitchens, join families in their homes, head up mountains, take a trip to the seaside, and go to festivals and feast days, in search of Korea’s finest treats. UKTV has partnered with Hyundai Media in South Korea and the Korea Communications Agency (KCA) to fund the series and the deal was brokered by Amanda Groom-run The Bridge. It is distributed globally by Argonon International.

read more

UK, Thailand Cook Up Copro Pact

Soonthorn Areerak, COO MCOT (left), Amanda Groom, MD The Bridge (centre), Morrakot Na Chiangmai, CEO Panorama International (right). The Bridge is in development on a new co-production TV series working with Blink Films UK and UKTV, and Thailand’s Panorama...

read more

Asian Side of the Doc, Bangkok 2016

The Team including: Yves Jeanneau CEO SunnySide of the Doc, Edmée Eléazar MD, Eléazar Productions (woman in black) and Amanda Groom with Morrakot Na Chiangmai, CEO Panorama International (woman in red) and Soonthorn Areerak, COO MCOT. Delivering multiple new...

read more

Report: Brexit, a Survival Guide for the TV Industry

Groom’s company links British producers up with other companies around the world, so she’s seen the concerns, but also the optimism about potential business outside the EU. “There’s been a lot of hard learning in coproduction with Asia. What has happened suddenly with Brexit is… English-speaking producers have realised what a phenomenal opportunity there is in Asia. Perhaps, if you like, out of desperation, my phone has certainly been pretty busy… All of the hard learning that has happened with Asia, Asian coproduction partners, Asian platforms, Asian business arrangements, and strategic alliances, all of that learning has come to make dealing with Asia more straightforward than it ever has been.”

read more

Women in Film & TV Event: Asian Film and TV Market

Original source: WFTV Original date: Wed 26 October 2016 The economy of Asia comprises 60% of the world population and according to a report from Ernst and Young in 2012, China will be the world’s biggest film market in 2020 – surpassing the US. Twenty-two new cinema...

read more

Asian docs evolution underlines region’s potential

Original source: http://tbivision.com/features/2016/12/asian-docs-evolution-undelines-regions-potential/690401/ Original date: December 12, 2016 By: TBI Editor, Stewart Clark Amanda Groom, MD of The Bridge, which facilitates deals between Asian- and English-language...

read more

Asia Reaches Out

Amanda Groom, MD of The Bridge, masterminded the Taste of Thailand deal and summed up proceedings when she said Thailand was following a path similar to South Korea’s government-backed strategy of cultural ‘soft power.’ It promoted the nation’s cultural traditions and people to the rest of the world, and is the reason “its cultural exports like K-Pop and TV shows are on the map,” according to Groom. “Malaysia is looking to do the same thing, and now so is Thailand.” And there’s every possibility that others will follow.

read more

Best Asian Documentary Award

Amanda Groom CEO The Bridge awards Best Asian Documentary Award on behalf of Asian Side Incheon Korea October 2015 to worthy winners of The Next Day.. a documentary following the terrible aftermath of the Sewol ferry disaster....

read more

Bridge to South Korea

Bridge to South Korea | | Screenings | C21Media TALKING SHOP: Amanda Groom, MD of Argonon joint venture The Bridge, discusses Asian market trends and tips for Western prodcos looking East as the 2015 Korea TV Content Showcase gets underway in London. Image featuring...

read more

Advisory Position

Amanda Groom MD The Bridge honoured to be appointed advisor to Korean animation and creative companies by KOCCA London Director Park

read more

AGBreakfast Club Meet

30 business leaders including Amanda Groom MD The Bridge gather in London with Malaysia at the #AGbreakfastclub to discuss robotics and future trends

read more

Korea guidance

South Korea first elbowed its way on to the international formats scene in 2008, when that year’s BCWW conference in Seoul was suddenly all about selling scripted and reality IP, after years of being dominated by animation and ready-made K-drama. “It’s certainly a...

read more

The Bridge talks to C21

TALKING SHOP: Amanda Groom, MD of Argonon joint venture The Bridge, discusses Asian market trends and tips for Western prodcos looking East as the 2015 Korea TV Content Showcase gets underway in London.

read more

Blink lands Korean doc deal

The deal was brokered by The Bridge, a joint venture set up between Argonon and former C4 and Sony Pictures executive Amanda Groom, to help international indies win business in Asia.

read more

EBS, Bethel Global cross The Bridge

EBS and Bethel have signed an agreement with The Bridge, which is a joint venture between UK-based Argonon and producer Amanda Groom that aims to partner British producers with Asian firms, for a production venture.

read more

The Bridge links with Korea

Argonon-backed media consultancy The Bridge has struck a production deal with Korean broadcaster Educational Broadcasting System and Bethel Global Media Content.

read more

Korea is open for business

Co-production links are being forged between Korea and the UK, says Amanda Groom.

The stunning National Museum of Korea in Seoul was recently home to an event that signposted an exciting road ahead for UK indies.

read more

K-content: head on

The cash on the table is for projects that already have a broadcaster attached and that are relevant to the Korean audience. The organisations will generally ‘match-fund’, mirroring the budget already committed to a project.

The cash injections come with various stipulations that can be hard to navigate for international firms, which is where the likes of The Bridge come in.

read more

UK / South Korea drama co productions

One example of how that trade is being boosted is UK company The Bridge. Having launched earlier this year, it specialises in creating, securing funding for and managing coproduction opportunities between English-speaking and Asian companies.

read more
The Bridge - Bridging the UK, US and Asian television, film and animation sectors