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The Bridge

Leadership

Amanda serves as Board Advisor / NED, she is a member of the British Screen Forum & RTS and is a UK / Australian Media-Business Woman of the Year finalist. She acts as mentor & trainer for WFTV, MIP/ MIPcom and Asian Side; panel moderator at MIP, MIPcom, ATF, SunnySide & Asian Side, and is a regular keynote speaker. Amanda holds Friend of Australia status for Media Thought Leadership.
The Bridge has a hub in London and partner companies in Korea, China, Thailand, Singapore, India and Brazil.

Specialisms

Strategic insight, proven in commercial model origination

Panel moderator & keynote speaker at creative industry events

Facilitator of innovative routes to funding


Global south / Global north large scale creative project delivery 


Creating and delivering multiple revenue streams from content maximisation

Management of complex stakeholder and client relationships

THE BRIDGE’S CEO Amanda Groom acts as a strategic consultant and advisor. Having advised South Korea since 2012 Amanda understands how nations can pole-vault into international media. She is currently advising several leading global-south nations.

By leading the international media conversation THE BRIDGE is positioned at the front of the commercial evolution for international content creation.

LONDON, ENGLAND - FEBRUARY 23: <> attends the first day of MIP London 2025 on February 23, 2025 in London, England. (Photo by Eamonn M. McCormack/Getty Images for MIP London)
Amanda Groom helms the MIP London Co Pro Summit:
The annual event bringing together the world’s leading factual programme makers to carve out visions of the future for non-fiction programming.
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Opening MIP London 2025 with 2 leading industry panels:
Unlocking Financing and Tailoring Platform-Specific Distribution Strategies.
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SunnySide of the Doc 2024
Amanda Groom hosts a two part dynamic panel session on New Programming Models with producers from the global south and leading broadcasters facing into the future.
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MiPdocs Opening Panel (2024), The State of the Factual Nation
Chair Amanda Groom / Panelists Michael O'Connor, Bo Stehmeier, Kevin Swain, Shin Yasuda
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MiPdocs Opening Panel (2024), State Of The Factual Nation
1 x 60' for NOVA PBS / PBS International
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MIP TV (2023) Fireside Chat
Chair Amanda Groom / Guest Susan Zarinsky (CBS)
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MIP TV New Commercial Models (2023)
Chair Amanda Groom / Panelists Timo Argillander, Tracy Beckett, Gerrit Kemming & Kelly Wright
MIPTV 2024 - MIPDOC - NETWORKING EVENTS - MIPDOC CO-PRODUCTION SUMMIT - A VISION FOR THE FUTURE OF UNSCRIPTED
MiPdocs Co Production Summit (2024)
Summit host Amanda Groom
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Sunny Side of the Doc (2024), Show Us The Money
Chair Amanda Groom / Panelists Patrick Hoerl & Stephen McQuillan
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Amanda Groom expert guest
Media Masters Podcast
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New Funding Models
TellyCast Funding Festival (2022)
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MIP TV, Fireside Chat (2018)
Chair Amanda Goom, Guest Thomas Dey
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